Sturgis to host tree lighting, parade of lights

The annual Sturgis Parade of Lights will be 6 p.m. Friday in Sturgis. Pioneer file photo

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STURGIS — Sturgis will host two events to kick off the holiday season this week.

On Thursday, the Annual Sturgis Chamber Tree Lighting Ceremony will be from 6-8 p.m. at Harley-Davidson Rally Point. 

Bundle up and enjoy a variety of treats including hot chocolate, hot toddies by the Loud American Roadhouse, popcorn, hot cider, and more. There will also be live holiday music and a reading of a of “’Twas the Night Before Christmas.”

Santa is scheduled to arrive sometime during the evening to pose for photos with children and families.

This year the chamber is partnering with the Downtown Sturgis Foundation to announce the winners of $3,000 in prize giveaways. 

“The tree lighting is a great way to bring the community together for the holidays,” said Sturgis Chamber Executive Director Veronica Grosek. “Everyone has a chance to talk with friends and neighbors, and take part in this important event.”

Then, on Friday, the annual Sturgis Parade of Lights takes place beginning at 6 p.m. This year’s sponsors include Black Hills Federal Credit Union, Black Hills Energy and Pioneer Bank & Trust.

Grosek said that as of Tuesday there were 41 entries in the parade.

Floats will begin lining up at 5 p.m. at the Sturgis Veterinary Hospital - Equine Center,  2421 Vanocker Canyon Rd.

The parade route will take the floats north on Junction Avenue, turn right onto Harmon, left on Fulton St., left on Park St. and then right back onto Junction Avenue for 10 blocks. 

Entries will then turn left onto Main Street and end at its intersection with Fourth Street.

A panel of judges will determine winners in the categories of Judges’ Choice,

Best Holiday Sound, Light of the Parade, and Heartstrings Award.

Grosek said the local events will also give people a chance to shop local. Because the Thanksgiving weekend blizzard put a damper on Small Business Saturday, many of those businesses have extended their offers throughout this week.

“This is a chance to see that Sturgis does have what you need. You don’t have to jump in your car and go out of town, or shop online,” she said. “Additionally, those dollars support local organizations from the sports teams to arts groups.”

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