New smoothie café opens in Spearfish

A new Tropical Smoothie Café franchise has opened in Spearfish offering an alternative to the standard fast food fare in town. Pioneer photo by Alex Portal

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SPEARFISH — Those looking to get a taste of a tropical island getaway now need look no further than Spearfish as a new Tropical Smoothie Café has opened it’s doors at 2430 Platinum Dr., Suite 1, across from Auto Zone.

“(It’s) a special niche that Spearfish didn’t have and something for me and my family, and the community,” said Kelli Ewert, who owns the franchise branch. 

Ewert, who has spent the last 25 years as a nurse at the veterans affairs hospital near Sturgis, said she wanted to do something in Spearfish in order to be closer to her family.  As she explored her options, she decided she also wanted to bring something different to the community.

“It’s a really good healthy alternative to fast food,” she said. “You can basically buy a 20-ounce smoothie for the same (cost as) a latte or something like that, so it gives you good options.”

Ewert said the café can cater to a wide range of dietary needs.

“You can alter the recipe on any smoothie to get exactly what you want,” she said.

The café also serves hot and cold sandwiches, wraps, and bowls, as well as a variety of baked goods, which are gluten friendly.

“As many gluten intolerant people know, it’s really hard to find anything completely gluten free, but I do know the value of that as a nurse and a mom,” Ewert said.

The café opened on Dec 6, with a special promotion of the first 50 customers receiving free smoothies for a year.

“We had over 40 people in line before midnight. We had people in sleeping bags and tents,” Ewert said. “It was crazy, but it was a good crazy. It was like the Black Friday after Black Friday.”

Ewert said one of the things she’s most excited about is the diverse workforce she’s assembled at the café, and the environment the franchise has allowed her to cultivate for her employees.

“Having been a nurse for a long time, I value training and that kind of thing and making sure that people feel comfortable in their roles but also feeling valued,” she said.

Of the three locations in South Dakota, Ewert said her’s is the only café with a drive through; they can also cater to large groups with enough advanced notice, and offer ordering through their “Level Up” app and online.

“We have quite a few options for people to get our awesome food and smoothies,” Ewert said. “Come see us, we’re excited to be here.”

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