New Black Hills Party Pedaler business has Spearfish roots

A group enjoys the atmosphere of the locally owned and operated Black Hills Party Pedaler, piloted by one of the owners, John Soriano, in Spearfish. Courtesy photo

SPEARFISH — Life is sweet upon the seat of a bicycle built for 11 as a new business focused on this concept rolls out: Black Hills Party Pedaler, owned and operated by Spearfish natives and siblings, Gina (Soriano) Edwards, Mark, John, Matt, and Mike Soriano, Lacey (Schied) Soriano, Matt’s wife, and their parents, Paul and Pam Soriano.

“We feel blessed to be able to offer our customers a fun and relaxing experience while getting to know the incredible area we grew up in,” John said.

“We hope to help support our community and see it thrive,” Matt added. “We want to get people out socializing with each other, enjoying the local amenities, and taking part in the many events our area has to offer.”

The party bike allows a group to enjoy spending time together around a table, with refreshments, but under each participant’s seat are bicycle pedals, so the group powers the bicycle as a Black Hills Party Pedaler pilots steers. The groups can spend time on the road, stop at local establishments, and continue the tour by bicycle. Mark first saw a party bike concept while on a business trip and thought to himself that the idea would be a perfect fit in the Black Hills.   

“We were all really excited to start a business together, especially in the place where we grew up,” he said.

“Having lived here most of our lives, we know how special the Black Hills are and how great the people living here are, too,” John said. “We just knew that bringing our community together to do something fun outdoors would work well here.”

The Soriano siblings grew up in Spearfish, and John currently resides there; Matt and Lacey live in Newcastle, Wyo.; Gina lives in Rapid City; Mark lives in Alliance, Neb.; and Mike, who lives in Ft. Collins, Colo., will spend the summer in Spearfish as the business gets up and running. Their parents, Paul and Pam, of Spearfish, have been helping with the behind-the-scenes work, and the siblings will pilot the bike and run the business.

“We’re a local family desiring to bring a fun, new activity to the place we live and love: the beautiful Black Hills,” Gina said.

The party bike accommodates eight people pedaling and three seated in the back on a bench, and the Sorianos recommend having at least eight pedalers per tour for an easier ride. The business offers an assortment of local beer and wine, including Crow Peak Brewing Co. and Prairie Berry Winery, and other alcoholic beverages, which customers can order when they make their reservation, and riders may bring their own food and non-alcoholic beverages. The bicycle has a platform to stand on, seatbelts, and seatbacks, as well.

The business has partnered with Rapid City businesses to offer two-hour tours of the downtown, starting at Hay Camp Brewing Company in the historic Fairmont Creamery, and the owners are planning routes in Spearfish with the hopes to incorporate local establishments, as well.

“Although riders must keep their drinks on the bike, we’re hoping to bring plenty of business to the places we’re working with as we make stops at each establishment during our tours,” Matt said.

“We feel a vital and obvious component to starting a business is supporting other local, small businesses,” Gina added.

Because of the bicycle’s slower speed, the pilots try to avoid high-traffic areas and currently have a standard route, though customers can request other routes and stops. The owners are also hoping to run some special tours, such as games and trivia nights, scavenger hunts, etc., when they would provide an emcee on the bike for the night’s festivities.

“We are a business that is built off family values; we believe in building solid relationships, serving others, and giving back,” John said. “Our hope is to help other small Black Hills businesses thrive by promoting and stimulating economic growth throughout the Black Hills.”

The Black Hills Party Pedaler invites everyone to a grand opening from 4-8 p.m. Saturday at Hay Camp Brewing Co. at 201 Main St., Rapid City. There will be live music, food, games, and giveaways, and the event is open to all ages. For more information, visit, check the Facebook page, email, or call 645-0435.

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