Black Hills Moto to relocate to Spearfish

Black Hills Moto, with two locations in Belle Fourche, purchased property in Spearfish, with plans to build and expand to its new location and sell both properties in Belle Fourche. Pioneer photo by Lacey Peterson

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SPEARFISH — With two locations in Belle Fourche, Black Hills Moto, which specializes in the retail and online sale of powersport – motorcycle, snow sports, and off-road – is moving to Spearfish.

The Spearfish City Council Monday approved the conditional use of retail for the business in its proposed new location, on the corner of Commerce Drive and Third Avenue in the Spearfish Business and Industry Park. City Planner Jayna Watson explained that per the park’s covenants, retail is only allowed as a conditional use and only if 1) it is an accessory use in conjunction with the primary use of wholesaling or manufacturing, and 2) the retail sale of products manufactured, warehoused, or distributed on the premises whereby the retail floor area does not exceed 15% of the gross floor area of 3,000 square feet, whichever is less, of the building in which the sales are located.

The request requires approval from the city council, and Watson added that the city recently updated its zoning code to allow retail in the light industrial zoning district, so the request mirrors what is allowed. However, because the covenant document is older than the most recent zoning text, council approval is needed.

The council unanimously voted to approve the request. Councilman Darick Eisenbraun was absent.

The next agenda item was to authorize Mayor Dana Boke to sign a real estate purchase agreement with Black Hills Moto for the purchase of the lot. The agreement specifies $104,544 for the transaction, and the council unanimously approved the request with no discussion.

Spearfish Economic Development Corporation Executive Director Kory Menken clarified Tuesday that the majority of the proposed, approximately 6,000-square-foot building to be constructed on the site will house shipping and receiving operations, with a small storefront presence, and there will be no outdoor storage. Menken explained that the purchase agreement provides for the purchase of 1.6 acres of the lot on the corner of Commerce Drive and Third Avenue, with a right of first refusal on another 1.5 acres.

Alex and Sandra Johnson, owners, started Black Hills Moto as a side venture in Grand Island, Neb., in 2005 out of their home and relocated to the Black Hills in 2013.

“We purchased 1113 5th Ave in Belle at that time,” Alex Johnson said Tuesday. “We outgrew and expanded to 310 Roundup in 2017. We now have outgrown both locations are excited to build a new location that will be suited for future expansion.”

With the expansion to Spearfish, the Johnsons plan to sell both Belle locations. 

“This new location will allow us to create the ideal building for our business and allow for future expansion without relocating,” Johnson said. “It will be nice to be closer to our children’s schools and in the town we live.”

Johnson said that the plan is to build this summer and open at the new location this fall.

“Belle Fourche has been ideal for Black Hills Moto to grow quickly,” he said. “We saved quite a bit on commercial property and that allowed us to focus profit on growth.”

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